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Matchmine fine-tunes its approach

It's easier to track online favorites

Matchmine, of Needham, gathers data on users' preferences to let websites better customize their offerings. Matchmine, of Needham, gathers data on users' preferences to let websites better customize their offerings.
By Jennifer Batog
Globe Correspondent / May 12, 2008

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A company that tracks Internet users' preferences recently landed five new website partners, tweaked its technology, and altered its strategy to entice more people to use its service. (Full article: 593 words)

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