(David Kamerman/Globe Staff) With his web enabled phone Michael Putnam, President and Founder of Zeer, shops for items at Whole Foods in Boston. Putnam's website allows users to review foods and also to save their grocery list before they head out to the store.

Will Web tool catch on at the grocery store?

By Carolyn Y. Johnson

Globe Staff / July 2, 2008

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Shoppers who dread selecting a salad dressing or anguish over buying the wrong jar of pickles, can finally stop tormenting themselves. Zeer.com, a new Cambridge website, brings the wisdom of the crowd to the grocery store - providing user-generated reviews to spare people the agony of uncertainty in the aisle. (Full article: 687 words)