Comcast, Monster to offer TV channel for job ads

NEW YORK - Comcast Corp., the largest US cable operator, and Internet recruiter Monster Worldwide Inc. plan to introduce a television channel devoted to help-wanted advertising.

The channel, which will reach 16.5 million homes, will be similar to one that Philadelphia-based Comcast runs with ads for cars, a company spokesman said. It's expected to start by the end of the year and will be part of the on-demand section of Comcast's digital-cable service.

The alliance helps New York-based Monster, the largest owner of help-wanted Internet sites, fight the softening US economy by finding another way to reach job seekers. Comcast aims to attract help-wanted advertisers who rarely use TV now.

The channel, called Monster On Demand, will let viewers scroll through job listings using their remote controls. The channel is expected to start with basic job listings, and will eventually include video, Stoever said.

The companies will also run a website where customers can go for more information about jobs advertised on TV. Over time, Monster On Demand may let channel surfers apply for positions using their remote controls.

Monster will sell the ads for the channel and split revenue with Comcast.