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Wanted: A new identity

State, industry leaders in effort to rebrand technology sector

The consensus among a group trying to rebrand the state's technology image was that the Route 128 moniker has grown stale. The consensus among a group trying to rebrand the state's technology image was that the Route 128 moniker has grown stale. (The Boston Globe/File 1982)
By Robert Weisman
Globe Staff / February 19, 2009

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The state technology industry is having an identity crisis. Companies like Wang Laboratories and Digital Equipment Corp., which defined Massachusetts in its high-tech heyday, are gone. Most of the dot-coms that once promised new life have fizzled. And a crop of start-ups in emerging fields like robotics, computer games, and mobile communications, have yet to attract widespread attention. (Full article: 966 words)

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