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Cartier sues Apple over Fake Watch iPhone app

Bloomberg News / May 23, 2009
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NEW YORK - Apple Inc. was sued by French jeweler Cartier, a unit of Compagnie Financiere Richemont SA, over allegations that one of the electronics maker's iPhone applications violates a trademark for its Tank line of watches.

The iPhone program Fake Watch, which displays the time of day on hand-set screens using the appearance of "look-alike famous wristwatches," infringes Cartier's trademark by copying its 92-year-old Tank design, according to a complaint filed yesterday in federal court in Manhattan.

Apple's "use of Cartier's Tank mark and Cartier's trade dress and proprietary designs is likely to cause consumers to believe that Cartier's and defendant's goods originate from the same source," Cartier said in the complaint.

The Fake Watch application is made by Digitopolis Co. and is downloadable on Apple's online iTunes store, according to the complaint. A spokeswoman for Apple didn't immediately return a call for comment.