THIS STORY HAS BEEN FORMATTED FOR EASY PRINTING

Is there a better name than ‘Zi8’? Then tell Kodak

Contest to relabel pocket video camera

By Hiawatha Bray
Globe Staff / August 19, 2009

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In a review in last Thursday’s Globe, I praised the Zi8 pocket video camera from Eastman Kodak Co. as a strong challenger to the popular Flip MinoHD, but described the new camera’s name as “dreadful’’ and “lame.’’

Apparently, I wasn’t the only one who thought so.

Kodak’s chief marketing officer, Jeff Hayzlett, had the same opinion. So Kodak is holding an Internet-based contest to come up with a better name for its next pocket video camera, due to be released in January at the Consumer Electronics Show in Las Vegas.

“We’ve heard a lot of feedback about our pocket video cameras. People love them, but hate the names,’’ Hayzlett said. “After reading the Boston Globe story, our marketing team rallied and decided that now’s the perfect time to ask the public what they’d like to see in a name for our next new product.’’

The contest began yesterday and will end Monday. Only US residents can enter. Contestants can submit their suggested names by visiting 1000words.kodak.com, or those with Twitter accounts can send a “tweet’’ to @JeffreyHayzlett, with the hashtag #nameAKodak.

Kodak will award Zi8 cameras to 100 contestants, to be chosen at random. The person who submits the winning name will get a trip to Las Vegas to attend the unveiling of the new camera.

If that’s not enough glory, each new camera will include a photograph of the winner, along with an account of how he or she came up with the name.

Thanks to the Boston Globe’s strict ethics policy, I can’t participate in the contest. But if anyone else thinks “Hiawatha’’ makes a great name for a video camera, there’s nothing stopping you.

Hiawatha Bray can be reached at bray@globe.com.