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Creating buzz, one day at a time

Low-key, low-cost marketing hits social-media sites

By Katie Johnston Chase
Globe Staff / February 20, 2010

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Nate Small of Today Real Estate in Yarmouth paid $17 to two men on separate coasts to sport T-shirts with his company’s logo on Jan. 17: The man in Jacksonville, Fla., did so while spouting slogans such as “He slams prices on Cape Cod’’ as he dunked a basketball, while the Los Angeles man vacuumed his living room. (Full article: 891 words)

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