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Quick Hit can use all NFL teams. Left, the Patriots’ Randy Moss. |
AROUND THE REGION
Game maker Quick Hit cuts NFL deal
Video game maker Quick Hit Inc. of Foxborough will unveil a multiyear deal today with the National Football League that will let the company use NFL trademarks in a new version of its online football simulation game.
Quick Hit Football bears little resemblance to the hit Madden NFL franchise developed by Electronic Arts, which holds an exclusive NFL license for home consoles like the PlayStation 3 and Xbox 360. As opposed to the action game Madden, Quick Hit is played by picking the best play for each situation and letting the game execute the plays.
Quick Hit had already contracted to use the names of NFL veterans like Randy Moss and Ray Lewis. Now, Quick Hit will be able to use all NFL teams, as well as logos and uniforms.
The game is free and supported by advertisements. A beta version is available at Quickhit.com.
The NFL deal “means a degree of legitimacy for Quick Hit that hasn’t been there up to now,’’ said Brian Ekberg, senior editor at the online publication Gamespot.
Quick Hit, with about 25 employees, was founded in 2008 by Jeff Anderson, the former chief executive of Westwood game maker Turbine.
“Our goal all along was to develop a realistic football experience,’’ Anderson said yesterday.
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