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Innovation Economy

Rue La La fashions a niche in tough online sales market

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By Scott Kirsner
August 22, 2010

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An umbrella flash fills the room with light every few seconds as the lanky model Abba Binns stands in front of a stark white background. A mellow loop of music by the British DJ Aim plays from an iPod in the background as the photographer gives a few gentle suggestions to Binns: “Maybe just throw one side of your hair ... (Full article: 1277 words)

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