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No price cut planned for Wii, Nintendo chief says

Nintendo president Satoru Iwata sees no price cut for the Wii. Nintendo president Satoru Iwata sees no price cut for the Wii. (Itsuo Inouye/Associated Press)
Associated Press / October 30, 2010

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TOKYO — Nintendo’s president said efforts to boost Wii sales ahead of Christmas will focus on limited deals in cooperation with retailers and special packages that add game software or other products to give buyers a feeling of a discount — not an outright price cut.

Satoru Iwata’s remarks yesterday come a day after the Kyoto-based maker of Pokemon games and the DS handheld machine reported its first six-month loss in seven years, hit by a strong yen and falling sales.

“Of course, we cannot say it will never happen, but we are not thinking of it for the near future,’’ Iwata said when asked about a possible price cut.

A special edition red Wii to celebrate the 25th anniversary of the birth of Super Mario, one of Nintendo Co.’s trademark games, will also be going on sale to lure interest, according to Iwata.