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E-readers growing in US households

Prices for e-readers have fallen rapidly over the past year. The cheapest models are now available for just above $100. Prices for e-readers have fallen rapidly over the past year. The cheapest models are now available for just above $100. (Richard Drew/ Associated Press)
Associated Press / June 28, 2011

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NEW YORK — A study finds that 12 percent of US households now own a reading device for electronic books, such as Amazon’s Kindle.

That’s three times the number of households that owned an e-reader just a year ago, pointing to rapid acceptance.

The phone survey was conducted in April and May by the Pew Internet and American Life Project.

Prices for e-readers have fallen rapidly over the past year. Barnes & Noble’s Nook is growing as a competitor to the Kindle. The cheapest models are now available for just above $100.

The survey also found that ownership of tablet computers such the iPad has doubled over the past year to 8 percent of households. The survey had a margin of error of plus or minus 2 percentage points.