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Disney, YouTube team up

New York Times / November 7, 2011

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Two powerful media companies - Walt Disney Co. and YouTube - are betting that a new partnership will help them surmount separate but equally worrisome hurdles as they each strive for greater Web dominance. The deal, set to be announced Monday, is small on its surface: Disney Interactive Media and YouTube, a division of Google, will spend a combined $10 million to $15 million on original video series; those shorts will be produced by Disney and distributed on a co-branded channel on Disney.com and YouTube. The channel will also include amateur video culled from the torrent uploaded to YouTube daily.

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