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It won’t be clear how well retailers fared on Cyber Monday until today. Last year, sales on the day topped $1 billion. (Stan Honda/afp/getty images) |
Cyber Monday strikes a chord
Online retailers find special sales make a difference
Cyber Monday might have started as a made-up occasion to give underdog e-commerce sites jealous of Black Friday a day of their own, but it has become an undeniably real thing - surprising even the people who invented it. Last year, for the first time, the Monday after Thanksgiving was the biggest online shopping day of the year by sales, and the first day ever that online spending passed $1 billion, according to comScore, a research company that measures Web use. This year, with a record-breaking Black Friday - shoppers spent $816 million online, 26 percent more than last year, in addition to spending more offline - online retailers are gearing up for Monday to once again be their best of the season.
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