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The Jeff Bezos School of Business: Eight Minutes, One Flip Chart

Posted by Scott Kirsner  July 24, 2009 10:15 AM

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Here's a great video that has been making the rounds this week.

Jeff Bezos, founder and CEO of Amazon.com, recorded it as part of Amazon's announcement that they're acquiring the online shoestore Zappos. He offers an eight-minute overview of some of the things he has learned as a company-builder.

First point: obsess over customers.



What do you think?


(Also: Here's a column I wrote in May comparing Zappos to Shoebuy.com, one of their Boston-based competitors.)

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Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

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