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How a Curt Schilling Senate Run Could Impact One Local Tech Company

Posted by Scott Kirsner  September 10, 2009 12:44 PM

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Was talking this morning with a marketing executive at Burlington-based Nuance, the speech recognition company. They're currently running a radio ad on sports talk stations that features former Sox pitcher Curt Schilling, who has lately been mulling a run for Ted Kennedy's former Senate seat.

In the ad, Schilling plugs Nuance's Dragon NaturallySpeaking dictation product for PCs, talking about how the software makes him more efficient.

Would the ads have to be yanked from the air if Schilling the entrepreneur and retired jock turned into Schilling the Republican Senate candidate? Probably so...

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3 comments so far...
  1. Hi Scott,

    Even if we had to pull the ads, the publicity derived from our requirement to pull the ads would be at least as valuable as the advertisements themselves ;-)

    By the way, Curt was a real pro recording the ads -- he did several versions all in one take.

    In case you were wondering, I dictated this comment with Dragon ;-)

    Peter Mahoney
    senior vice president and general manager, Dragon
    Nuance Communications

    Posted by Peter Mahoney September 10, 09 01:04 PM
  1. Forget Nuance, I wonder how a Curt Schilling run would affect 38 Studios and their Copernicus Project. Maybe it would be a bonus -- Schilling could recruit a few of his new Senate buddies into his MMO guild.

    Posted by Wade Roush September 10, 09 01:49 PM
  1. Interesting thought. Pulling the ads could be Dragonfly's perspective, or Curt's. The vague area is if the commercial content would qualify under the equal time rule or if Curt's voice would cross the line into political advertising pricing - there are specific guidelines governing political ad rates which can differ from political ads such as a referrendum which don't qualify for the (discounted) political ad rates.

    Tim Stansky

    Posted by Tim Stansky September 10, 09 05:10 PM
 

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Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

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