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A higher profile for two tech giants in Kendall Square

Posted by Scott Kirsner  March 18, 2010 07:25 AM

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This blank sign in the middle of Kendall Square always used to bug me:

google1.jpg
Why did it have to be a secret that this unassuming brick office building is home to the Cambridge offices of Google, a search engine you might have heard of, and VMware, the Silicon Valley virtualization pioneer that is majority-owned by hometown storage giant EMC Corp.?

When I walked by the building at 5 Cambridge Center yesterday, I did a double-take: that uninformative slab had been replaced by a bright white sign that actually does something: it lets you know that two of the tech world's leading companies have plunked down outposts right on the edge of the MIT campus, just a few blocks away from Microsoft's New England Research & Development Center (which has a much higher-profile sign that's visible from Memorial Drive.)

The new sign is below. Google site director Steve Vinter tells me it has been there for about two months now.

google2.jpg
Big improvement.

So now, how about a neon sign (or maybe energy-efficient LEDs) atop the Cambridge Innovation Center building at One Broadway?

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About Scott Kirsner

Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

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