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1. Form company, 2. Land project, 3. Get Emmy nomination

Posted by Scott Kirsner  June 25, 2010 01:45 PM

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fizzys.pngDave Schlafman and Evan Sussman of the Watertown-based digital animation studio CloudKid are in Los Angeles today to attend an Emmy Awards ceremony. It isn't the big prime-time Emmy Awards, but rather the "37th Annual Daytime Creative Arts and Entertainment Emmy Awards," which honor "the craft behind the many shows that grace the Daytime genre," according to the National Academy of Television Arts & Sciences, which puts on the ceremony.

CloudKid won a nomination for Fizzy's Lunch Lab, a nifty PBS-funded Web site that uses videos, games, and simple recipes to encourage kids to eat better.

Schlafman says CloudKid was only formed in May of 2009. Shortly thereafter, the small studio won a $400,000 PBS grant to develop the Lunch Lab site, which went live in November 2009. Schlafman says its attracting 675,000 unique users a month, with new content added each week. PBS just gave CloudKid another grant to produce even more Lunch Lab material. "It could eventually turn into a series on the air," he says.

But right now, Schlafman says, PBS seems especially interested in developing Web content. "The number of kids watching TV is continuing to drop, compared to those consuming online video content," he says. "So many media companies still look at TV as the golden standard, but we're trying to find the sweet spot between TV and social gaming and interactive games."

Schlafman's former employer, Watertown-based Soup2Nuts, is also at the Emmy ceremony tonight, hoping for a win in a different category.

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Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

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