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Name checks and pics: Tonight's Performable office-warming party

Posted by Scott Kirsner  February 15, 2011 09:07 PM

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pf1.jpgNot every entrepreneur can publish a simple online party invitation and get a sizable slice of the Cambridge start-up community to show up for an office-warming shindig.

But Peformable co-founders David Cancel, Joshua Porter and Elias Torres — all of whom are well-known on the start-up scene thanks to copious blogging, tweeting, and prior entrepreneurial activity — packed their new high-ceilinged Central Square space with people on a frigid February evening.

Performable, founded in 2009 and previously based in Newburyport, aims to help companies turn more of the visitors to their Web sites into paying customers.

pf6.jpgThe party featured three elements essential to a great gathering: live music, free-flowing dark beer from a keg, and insufficient food. Here's who I ran into...

MITX board member and poet Don Bulens (who worked with Cancel at Compete) and Shareaholic founder Jay Meattle... Oneforty CEO Laura Fitton... TechStars Boston director Katie Rae... Blueleaf CEO John Prendergast (whose online financial management start-up shares space with Performable)... Tourfilter founder Chris Marstall and Brian Del Vecchio of Digital Lumens (pictured at left)...Svpply founder Ben Pieratt...Greg Raiz of Raizlabs...Chase Garbarino of BostInnovation...Reed Sturtevant of Project 11 Ventures...MassChallenge Chief Mentoring Officer Karl Büttner...Wendy Troupe of Terametric...Tom Summit of TalentGraphz and CSN Stores...Jules and Desmond Pieri...new Performable employee Alex Patriquin...and FitnessKeeper founder Jason Jacobs.

Greg Bialecki, Massachusetts Secretary of Housing and Economy Development, with David Cancel.

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Compete president Scott Ernst, Bill Schnoor of Goodwin Procter, and Ted Dintersmith, once a Waltham venture capitalist, now a gentleman farmer residing in the Commonwealth of Virginia.

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Serial entrepreneur Wayne Chang with Cort Johnson of DartBoston; Johnson recently left SCVGNR and is cooking up something new at the Dogpatch Labs space in Cambridge.

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Onetime Harvard roomies Hugo Van Vuuren and Andrew Bialecki of Performable.

pf7.jpg

pf4.jpgCloudSwitch co-founder Ellen Rubin and Izhar Armony of Charles River Ventures...

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About Scott Kirsner

Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

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