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The top ten venture capital firms in Boston, based on their digital profile and social media presence

Posted by Scott Kirsner  March 22, 2012 08:02 AM

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A California brand monitoring agency called Heardable published a report last week on "The Top 50 Leading Brands in Venture Capital," based on their social media activity and their online presence. The report will set you back $3995, but a reader was kind enough to share his copy with me.

Just one Boston firm shows up in Heardable's overall top 10: OpenView Venture Partners, at #6, which just announced a fresh $200 million fund this week.

But ten other local firms made it into Heardable's top 50 list, which considers things like how much content a firm publishes, and how frequently that content is shared by others; how mobile-friendly the firm's website is; and how many fans and followers it has on Facebook and Twitter. Here are the ten Boston-area firms that appear in Heardable's rankings:

1. Openview Venture Partners - Boston
2. Polaris Venture Partners - Waltham
3. Matrix Partners - Waltham
4. Point Judith Capital - Boston (formerly Providence)
5. Battery Ventures - Waltham
6. Charles River Ventures - Cambridge
7. Prism VentureWorks - Needham
8. Volition Capital - Boston
9. Highland Capital Partners - Cambridge
10. New Atlantic Ventures - Cambridge

(Note: I'd originally left Volition off the list. Their inclusion bumped off Bain Capital Ventures, which would be at #11.)

The three local firms I'm most surprised not to see on this list? Spark Capital, Flybridge Capital Partners, and NextView Ventures. All three are newer brands in the VC world, but they all do a great job of creating useful content for entrepreneurs and sharing their thinking in the social mediasphere.

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Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

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