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Audio: PR and media relations advice for entrepreneurs, from Kel Kelly and Scott Kirsner

Posted by Scott Kirsner April 26, 2012 08:18 AM
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By Scott Kirsner, Globe Columnist

On Tuesday, I was in Kendall Square with a group of about 35 entrepreneurs at an event organized by Matrix Partners. The focus of the free event was on how entrepreneurs can work effectively with bloggers and traditional media to generate coverage of their companies. Joining me was Kel Kelly, who runs the Boston PR and social media firm Kel & Partners. Her firm has worked with clients like Zappos, Staples, Rue La La, and Reebok. Audio from the session is below.

Among the things we discussed:

- Why companies get left out of big "round up" or trend stories that include five or six different companies.

- Trade-offs between handling PR yourself, and hiring an agency

- Coming up with a comprehensible "cocktail party" explanation of what your company does, and the problem you're trying to solve

- Being helpful to journalists even when you're not pitching a story on your company

- How and whether to offer an exclusive

- Getting covered by influential bloggers and Tweeters

- PR Newswire, Business Wire, and social media releases

The audio runs for just over an hour. Click "mp3" to download it for later listening.

I'll be doing a similar discussion at Ramen Camp on May 12th, during lunch. Admission to that day-long event is, unfortunately, not free. It costs $15, but it includes lunch, a t-shirt, and the first beer free at the after-party.

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about the blogger

About Scott Kirsner Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

Events

May 16 & 17: Convergence Forum on Life Sciences
Speakers from Bristol-Myers, Millennium Pharmaceuticals, and Biogen Idec talk about the next ten years of the biopharma business. Plus, journalist David Ewing Duncan on radical life extension. (I'm hosting.)

May 22: MIT Sloan CIO Symposium
Chief information officers from Guess, Haemonetics, Intel and other companies talk discuss "architecting the enterprise of the future."

June 25: TEDxBoston
The oldest and biggest of the locally-organized TED events is back, at the Seaport World Trade Center. Tickets are free, but tough to get. Also streams on the web and airs on WBUR.

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