Among the things we discussed:
- Why companies get left out of big "round up" or trend stories that include five or six different companies.
- Trade-offs between handling PR yourself, and hiring an agency
- Coming up with a comprehensible "cocktail party" explanation of what your company does, and the problem you're trying to solve
- Being helpful to journalists even when you're not pitching a story on your company
- How and whether to offer an exclusive
- Getting covered by influential bloggers and Tweeters
- PR Newswire, Business Wire, and social media releases
The audio runs for just over an hour. Click "mp3" to download it for later listening.
I'll be doing a similar discussion at Ramen Camp on May 12th, during lunch. Admission to that day-long event is, unfortunately, not free. It costs $15, but it includes lunch, a t-shirt, and the first beer free at the after-party.
About Scott Kirsner
Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.
Subscribe via e-mail
More from Scott
March 3: Web Innovators Group
Demos, drinks, and schmoozing at the Royal Sonesta in Cambridge.
March 7-8: MassDigi Game Challenge
Competition for aspiring game developers... plus panels and keynotes related to the business of play.
April 3-4: Mass Biotech Annual Meeting
Issues facing the region's life sciences community.