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New mobile app, About Last Night, will chronicle mischief and triumphs after dark (and of course, offer deals)

Posted by Scott Kirsner  May 22, 2012 12:34 PM

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Two brothers from New Hampshire are in New York today to introduce their new startup, About Last Night, at the TechCrunch Disrupt Conference. Darren and Derek Dodge are notable entrepreneurs both because Darren spent a year-and-a-half working in new media for the Ashton Kutcher empire and because their father is a high-profile Google executive, Don Dodge.

Their iPhone app, developed in collaboration with Cambridge-based Mobinett Interactive, is "a social network especially for nightlife," says Darren (he's on the right in the photo). "It's about the party last night, the concert, or the date. It's very photo-centric, and you can follow people or locations like a bar or nightclub." The app is intended to help guide users to where the best action is on a given evening venues and events can be rated by users of the app or show them what mischief their friends were up to the night before. (Yes, you can keep certain things private so that only you can see them.)

Businesses can use the app to send out special offers to the people who follow them, such as two-for-one appetizers. And the most active users of the app can earn bronze, silver, and gold medals, which make them more visible to other users of the app.

"We're raising money now," says Derek. "When the kids come back to school in the fall, we think that'll be a huge factor in getting people to spread it around."

Derek Dodge tells me that he dropped out of University of New Hampshire to start another company, 1Mind, aimed at "helping you find people who are really awesome and whom you should know." The About Last Night app sprang from that business, and took only about three months to create, he says.

Their father, Don, is a developer advocate at Google. Aside from being a supportive parent, he says he has no official role with the company though he is serving as an unpaid PR consultant to the pair, and introducing them to friends like MC Hammer.

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Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

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