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Facebook marketing specialist Brand Networks expands to New York and LA

Posted by Scott Kirsner  July 10, 2012 07:45 AM

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As big companies try to figure out how to connect with customers on Facebook, a five-year old Boston marketing agency is reaping the benefits.

Brand Networks, founded by a veteran of the ad agency Arnold Worldwide, is announcing this week that it is expanding new outposts in New York and Los Angeles, in addition to its Boston headquarters and a technology operation in Rochester, New York. The firm has 65 employees and is continuing to hire engineers, account managers, and social media strategists.

"Being in New York is obvious for us, since there's so much business there from agencies and big brands," says CEO Jamie Tedford, adding that Brand Networks already counts American Express and General Electric, both headquartered in Manhattan, as clients. "In LA, our main focus is the entertainment industry, and we've done some work with Sony Pictures, Paramount, and other studios. But they want their partners to have a local presence." New York is now six people, including former Facebook marketing director Sean Mahoney. The sole employee thus far in Los Angeles is Paul Falzone.

Locally, Brand Networks works with clients like Monster.com and Puma; its national clients include Wal-Mart and JetBlue. Tedford says that Brand Networks is one of only eight companies that have been awarded three badges as part of Facebook's "Preferred Marketing Developer" program, for creating Facebook apps, helping clients manage Facebook pages, and running Facebook ad campaigns. (The fourth badge that Facebook gives out is called "Insights," for measuring and tracking the activity taking place around a brand on Facebook.)

"From the very beginning, we were pretty clear that our goal was to help brands activate consumers on social networks," Tedford says. "After we built our first app on Facebook for Puma in 2007, we realized that this was a really powerful platform."

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Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

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