"We expect a decent-sized overlap in the playing populations for both [the web site and the new mobile game]," says Femi Wasserman, DraftKings' head of marketing, "but that each market segment will remain fundamentally different."
Both Big Baller and the DraftKings web site are part of the"daily fantasy" gaming genre, which focuses on the day-to-day results of sports match-ups, where traditional fantasy sports have focused on building a team and following its progress over the course of a season.
The Big Baller app allows players to follow live scores of the games they care about — and, of course, trash talk their opponents. There's a hard-bitten virtual coach named Coach O'Keefe who offers tips on playing. At launch, the app supports football, baseball, and basketball. And as with many mobile games — think Draw Something — it'll remind your friends when it's time for them to pick new players.
DraftKings built the new apps in-house over the course of the summer; the company had announced in July a funding round of $1.4 million, led by Atlas Venture of Cambridge. I originally covered the company, founded by a trio of ex-VistaPrint executives, back in February.
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About Scott Kirsner Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.
May 22: MIT Sloan CIO Symposium
Chief information officers from Guess, Haemonetics, Intel and other companies talk discuss "architecting the enterprise of the future."
June 3: MITX Innovation Awards
Economist & blogger Jodi Beggs hosts at the Westin Copley.
June 25: TEDxBoston
The oldest and biggest of the locally-organized TED events is back, at the Seaport World Trade Center. Tickets are free, but tough to get. Also streams on the web and airs on WBUR.