Santalo is CEO and founder of CareCloud, which is in the same business as Athenahealth, the public company headquartered in Watertown: selling software and services that help doctors run their offices, manage their patients' medical records, and collect money from insurance companies. He boasts that CareCloud's web-based system offers a better user interface than Athenahealth, can run on Macs (unlike Athena), and doesn't require that doctors outsource their "revenue cycle" IE, shaking down insurance companies for the money they're owed to CareCloud. His company has so far raised $24 million from Intel Capital, Norwest Venture Partners, and individual investors.
Santalo, incidentally, has hired eight veterans from Athena, including his VPs of sales, corporate communications, and product management. (CareCloud has 135 employees in total.) "We have nine or ten people who are working for us remotely in Massachusetts and Rhode Island right now," he says, "mainly in field sales and implementation and marketing." But the company is hunting for office space in Cambridge and Boston, and is planning to hire a VP of engineering locally who will build a team here. "We have a lot of healthcare in Miami, but not a lot of tech," Santalo says. "The attraction of Boston is that it has a lot of talent, and a lot of the earlier generation of healthcare IT companies have been built here." Santalo says the Boston office will also likely include business development and product marketing employees.
CareCloud's VP of marketing is Joe Sawyer, a veteran of Boston-based American Well, a Boston company that connects patients with medical providers via video and the web. But Sawyer is now based at CareCloud's Miami HQ....which is conveniently located right next to the airport.
About Scott Kirsner
Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.
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December 9: Web Innovators Group
Demos of new mobile apps and web ventures at the Royal Sonesta Hotel in Cambridge. Free admission; cash bar.
December 10: Fintech Demo Day
Short demos from startups in the financial technology realm.
December 11: Unpitch
Entrepreneurs and investors sit down for lunch, advice, and feedback. Entrepreneurs must apply to participate.