From the MassTLC Unconference: Advice on getting media coverage for your startup [Audio]

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By Scott Kirsner, Globe Columnist

Been meaning to post this for a while... the audio from a session at last month's MassTLC Unconference that we called "Get Famous Fast: Media Relations for Entrepreneurs." Our goal was to capture advice from everyone in the room about how entrepreneurs can build relationships with reporters/bloggers/TV producers, and how to successfully pitch story ideas to them.

I served as ringmaster, and the speakers included:

- Gemvara founder Matt Lauzon
- Kate Castle, marketing VP at Flybridge Capital Partners
- Laura Fitton, inbound marketing evangelist at HubSpot
- David Meerman Scott, author of the books "Newsjacking" and "Marketing Lessons from the Grateful Dead"
- BzzAgent CEO Dave Balter

(You can click "mp3" to download the file for later listening.)

Here are a few blog posts about the session: from venture capitalist Fred Destin... the MassTLC blog... David Meerman Scott's blog... and CHEN PR.

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