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Stackdriver assembling team of tech veterans to take on application management in the cloud

Posted by Scott Kirsner  February 26, 2013 03:15 PM

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For a small startup with $5 million in the bank, Stackdriver sure has been putting together a team with an impressive pedigree. The 13-person Boston company has brought together veterans of VMWare, HubSpot, Red Hat, EMC, and Sonian.

Co-founder Dan Belcher filled me on what Stackdriver has been up to, aside from launching a new web site earlier today. "There are hundreds of thousands of businesses now who are running their applications exclusively on the public cloud infrastructure, instead of within traditional IT environments," he says. Co-founder Izzy Azeri adds, "Our core value proposition is about providing a very high degree of visibility into performance and availability." So if a customer in the media industry is using cloud computing services from Amazon to convert video footage from one format to another, for example, Stackdriver gives them a view into how well things are working, and enables them to move the work to other cloud providers if there are hiccups or surges in demand. "We're monitoring the entire stack, from the cloud to the application, and the plan is to add more intelligence and automation over time," Belcher says.

Azeri, who was an executive-in-residence at Bain Capital Ventures before launching Stackdriver, says that there are now 25 customers participating in Stackdriver's private beta test (none are yet paying for the product.) He wasn't ready yet to name names.

The company found office space in Downtown Crossing last fall, across the street from Macy's. "We knew we wanted to be on the Red Line," Belcher says. "We looked at Kendall Square and the Innovation District, but we found space here for under $30 a square foot, including the build-out." Belcher says they smashed the two corner offices (see photo above) to create an entirely open plan.

Belcher says the company is hiring back-end engineers as well as sales and marketing staffers. Pic below of the current Stackdriver team:

stackdriver-team.jpg

From left to right: Izzy Azeri, Phil Jacob, Maria Costa, Mike Bartucca, Krishan Taylor, Des Conlon, Joey Imbasciano, Matt Tschiegg, Patrick Eaton, John Palmieri, and Dan Belcher.

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Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

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