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Former Lycos and NameMedia exec joins Shareaholic as president

Posted by Scott Kirsner  November 21, 2013 08:00 AM

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Shareaholic, the Boston startup that makes tools to encourage people to share content via social media, is adding Rob Balazy as its president. Balazy had previously served as CEO of Lycos and Inform Technologies, and also was a senior exec at NameMedia and Applied Semantics, an adtech company acquired by Google.

Shareaholic founder and CEO Jay Meattle tells me via e-mail that he plans to "re-focus my energy on product and distribution. ...It has been an incredible journey so far, and we’re just getting started!" Meattle says he and Balazy were first introduced by Rob Go of NextView Ventures, one of Shareaholic's backers.

Shareaholic says its tools are used by more than 200,000 publishers. Aside from enabling social sharing of content by site visitors, the tools offer site owners detailed analytics about what is being shared and how. Thus far, Shareaholic has raised $5.5 million from General Catalyst, NextView Ventures, Kepha Partners, 500Startups, Boston Seed Capital, and a number of angel investors including David Cancel, Dharmesh Shah, and the Kraft Family.

Meattle started Shareaholic as a side project while he was working at another local startup, Compete. Here's his post on Balazy joining the company.

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Scott Kirsner was part of the team that launched Boston.com in 1995, and has been writing a column for the Globe since 2000. His work has also appeared in Wired, Fast Company, The New York Times, BusinessWeek, Newsweek, and Variety. Scott is also the author of the books "Fans, Friends & Followers" and "Inventing the Movies," was the editor of "The Convergence Guide: Life Sciences in New England," and was a contributor to "The Good City: Writers Explore 21st Century Boston." Scott also helps organize several local events on entrepreneurship, including the Nantucket Conference and Future Forward. Here's some background on how Scott decides what to cover, and how to pitch him a story idea.

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