Steve Jobs's top tech flops
Apple TV (2007)
Apple's foray into the living room was an uncharacteristically half-hearted effort -- Jobs later referred to the Apple TV as a "hobby."
It was a small box that connected to a TV and to a Mac in the home. A tiny remote allowed the owner to play music and movies from the PC on the TV. It was expensive, at $249, and complicated to set up and use. Movies purchased from iTunes were low resolution and looked blurry on HDTV sets.
In 2010, Apple introduced a much improved, cheaper Apple TV designed to connect directly to the Internet.