Steve Jobs's top tech flops
iTunes phone (2005)
It's easy to forget that the iPhone wasn't Apple's first venture into the cellphone business. It formed a partnership with Motorola Inc. to launch the ROKR in late 2005.
As a phone, it was decent if unexciting, but as a music player, it fell far short of the iPod. It could only hold 100 songs, and transferring them from the computer was a slow process. It was also criticized for not allowing users to download music over the cellular network, a limitation that also applied to the first iPhone. Some even called the ROKR "the iPhone."