Steve Jobs's top tech flops
The Cube (2000)
This small desktop computer was beautifully encased in a cube of clear plastic. It won design awards but was a flop in stores because of its high price. Also, it didn't really offer any functional benefits over other Macs.
Apple's designs are iconic, but people aren't usually willing to pay a premium for design alone. The Cube idea lives on in the Mac Mini, a more successful but less eye-catching small Mac.
Shown: Steve Jobs shows off the inside of his company's new Power Macintosh G4, an 8-inch cube computer, in July 2000.