London Fog sold to group that includes Boston firm

August 8, 2006 02:42 PM E-mail| |Comments ()| Text size +

A local firm is in a deal to buy the famous London Fog apparel line from the bankrupt Seattle company that currently owns it for a reported $18.1 million.

London Fog Licensing Group, a partnership that includes Boston's Gordon Brothers Group LLC and two other companies, is buying the London Fog brand, best known for winter outerwear, from London Fog Group in Seattle. Financial terms of the deal were not disclosed by the companies but the sale's value was reported in the Seattle Post Intelligencer newspaper today.

The brand's new owner plans to licence the London Fog name to companies who could make apparel, housewares, fragrances and even sporting goods under the name.
(By Keith Reed, Globe staff)

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