West Elm, the modern furniture chain of Williams-Sonoma Inc., is opening its first stores in the Boston market this week. The store at Trilogy in Boston's Fenway neighborhood opened today, and its second store in Burlington at Wayside Commons opens Sept. 1. It's the first time the company has opened stores back-to-back in a market, according to West Elm spokeswoman Meredith Mazur.
Each store features more than 9,000 square feet with furniture that emphasizes clean lines and modern silhouettes, usually at lower prices than West Elm's sister chains, including Pottery Barn. West Elm opened its flagship store in New York City in 2003. The Boston locations are the chain's 16th and 17th stores.
(By Jenn Abelson, Globe staff)
Floor displays at West Elm's San Diego store.