Borque buys into sports apparel company

Former Boston Bruin Ray Bourque is now part-owner of a Wilmington-based sports apparel company.

The National Hockey League hall of famer bought a stake in stayMAD Sportswear Inc. for an undisclosed amount, becoming the principal owner of the company, said Steve Borseti, the company's president and one of Bourque's two partners. The company plans to immediately launch a new line of caps, sweatshirts and T-shirts called RB77 after Bourque's initials and Bruins jersey number.

"Clearly we're using his likeness, his image. He's going to play a significant role in taking the company forward," Borseti said.
(By Keith Reed, Globe staff)