Red Sox's Coco Crisp becomes pitchman for HP Hood
HP Hood is tapping Red Sox Center Fielder Coco Crisp as the spokesman for New England's leading dairy company.
Crisp will support Hood's products and charitable programs, including Kid Nation and The Hood Home Team Advantage, a charitable partnership with 13 children's hospitals throughout New England.
The Boston Red Sox and HP Hood first partnered in 2000 when Hood signed on as a corporate sponsor.
"We look forward to continuing Hood's mission to enhance the lives of children throughout New England with our new Red Sox partner, Coco Crisp," Barry Boehme, HP Hood vice president of marketing, said in a statement.
(By Jenn Abelson, Globe staff)