Gather.com of Boston, an online forum for conversations on thousands of topics, said today it has closed a strategic round of financing for $10 million.
Primary investors include Hearst Corp., the McGraw-Hill Cos., and lead investor Pilot House Ventures, a Boston venture capital firm; other investors include Jack Connors, chairman of Boston ad agency Hill Holliday, and Gather.com chief executive Tom Gerace and his family, Gather.com said.
The funds will be used to further strengthen Gather.com's position the "leader in social media for grown-ups," Gather.com said, and its strategy will include "building tight partnerships with leading media properties, as well as plans for international expansion."
"Socially created content is different from traditional media content," Gerace said in a statement. "Social content has relevance and street cred because people can meet and interact with the authors."
(By Chris Reidy, Globe staff)
