Overstock adopts ChoiceStream
ChoiceStream Inc., a Cambridge company that provides personalization solutions for websites, said today that online retailer Overstock.com has adopted one of its products just in time for the holiday shopping season.
ChoiceStream said that Overstock.com has adopted its ChoiceStream RealRelevance Platform to offer personalized shopping recommendations to Overstock.com customers; a personalized gift finder is the first implementation to be deployed.
"ChoiceStream immediately presents consumers with relevant recommendations that make finding the right merchandise or perfect gift fun and easy," ChoiceStream chief executive Steve Johnson said in a statement.
Headquartered in Utah, Overstock.com offers an online variation to a strategy made famous by Filene's Basement; both specialize in closeout merchandise.
(By Chris Reidy, Globe staff)
