AirTran selects Lexington company to provide its e-mail marketing services

AirTran Airways has selected e-Dialog of Lexington to provide it with e-mail marketing services, e-Dialog said today.

E-Dialog said it will provide AirTran of Orlando with services, technologies, strategy and analytics it needs to turn customer data into highly customized e-mail campaigns.

"The majority of our bookings are made online, so in order to increase conversions we need to communicate with those customers in the most relevant and personalized way possible," AirTran Airways vice president Tad Hutcheson said in a statement.

AirTran Airways is a subsidiary of AirTran Holdings Inc.
(By Chris Reidy, Globe staff)