Barry Tatelman leaves Jordan's Furniture
Barry Tatelman, left, and his brother Eliot.
Barry Tatelman, one half of the famed Barry-and-Eliot Tatelman team that starred in Jordan's Furniture ads, has left the company to pursue other interests such as helping to produce a Broadway show "Dirty Rotten Scoundrels," starring actor John Lithgow, Jordan's Furniture said today.
For years the two brothers were hammy impresarios who pitched everything from loveseats to lowboys in a series of local TV ads, which sometimes parodied national ads by companies such as the Gap and Volkswagen.
Besides Broadway, Barry Tatelman will dabble in Hollywood; he is a principal of a new film company called "Filmshop" and he is working on a TV series, according to a Jordan's press release.
"I loved every second of my partnership and 34 years with Eliot," Barry Tatelman said in a statement. "We took a company from five employees to almost 2,000 and had a ball doing it!"
Brother Eliot Tatelman has now taken the helm and runs Jordan's with his two sons, the company said.
The company was purchased by famous investor Warren Buffett and his Berkshire Hathaway firm in 1999.
(By Chris Reidy, Globe staff)