Unica receives product of the year award

Unica Corp. said it has received the 2006 product-of-the-year award from Customer Inter@ction Solutions magazine.

Unica of Waltham, which provides enterprise marketing management solutions, said today the honor was conferred upon its web analytics solution, Affinium NetInsight.

According to Unica, the product provides marketing professionals with comprehensive insight into their customers' buying patterns and online marketing effectiveness.

Customer Inter@ction Solutions is published by Technology Marketing Corp.
(By Chris Reidy, Globe staff)