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From the Boston Globe Business Team

Sam Adams unveils ultimate beer glass

February 13, 2007 10:13 AM Email| Comments (17)| Text size +

BostonLagerPintGlass.jpg

Boston Beer Co. unveiled a special glass today so customers can savor its Samuel Adams brand beer.

Wine lovers have long used crystal stemware to help experience the exquisite nose of a French merlot or a frisky Australian vin ordinaire, and now the Boston brewer thinks beer connoisseurs have achieved a similar level of discernment when it comes to appreciating state-of-the-art advances in lager delivery-systems.

According to the company, the new Samuel Adams Boston Lager Pint Glass is the first glass specifically designed to showcase beer as brewers intended.

Sparing no effort, Boston Beer said it recruited "world-renowned sensory experts" to work on the design of a glass that beginning in March, will be sold in packages of four for $30 at www.samueladams.com.

One feature of the new glass is a neck-and-lip design that "helps sustain the head of the beer, which enhances the release of signature Noble hop aromas found in Samuel Adams Boston Lager," the company said.

"It's a personal passion of mine to develop a beer glass that elevates the craft-beer drinking experience," Jim Koch, company chairman and founder of the Samuel Adams beer brand, said in a statement. "We wanted to create a glass that offers beer lovers a full sensory experience by fully showcasing Samuel Adams Boston Lager's complex balance of malt and hop flavors."
(By Chris Reidy, Globe staff)

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17 comments so far...
  1. How can I buy your new glasses

    Posted by Jane December 9, 08 02:37 PM
  1. Where can I buy the new Samuel Adams beer glasses?

    Posted by Tammy December 10, 08 12:57 PM
  1. buy them at samueladams.com

    They are on backorder, however and you won't get them by christmas.

    Posted by Will December 13, 08 12:59 PM
  1. I love your beer. I'm a home brewer and would like to know if your new Boston Lager Pint Glass is available without the Samual Adams Logo on the glass.

    Thank you very much for your reply

    Mark Johnson

    Posted by Mark Johnson January 17, 09 04:32 PM
  1. Where can I buy the new samuel adams beer glasses?

    Posted by Bernard A Domke January 21, 09 02:02 PM
  1. How come people never really read the articles then ask stupid questions like:
    "Where can I get the glasses?" LINE 13 of the article says: ....will be sold in packages of four for $30 at www.samueladams.com.

    Obviously these people need to get new reading glasses, not beer glasses.

    Posted by Bobo Dandypants January 24, 09 07:40 PM
  1. Innovative design that you know is going to feel wonderful in your hand as you drink Samuel Adams beer.

    Posted by Barbra Holman February 4, 09 10:34 PM
  1. FELL IN LOVE WITHT THESE GLASES WHILE IN NORTHERN NH AT A PUB ONE NIGHT. TWO WINTER LAGER'S THEN BACK ON THE TRAIL INTO THE GREAT NORTH WOODS. I FELT BAD BUT I GRABBED TWO OF THESE GLASES BEFORE I LEFT. GREAT BEER!

    Posted by WINTER LOVER March 19, 09 10:04 PM
  1. how do I order these new glasses

    Posted by Debbie April 16, 09 05:28 PM
  1. where can I buy these new glasses?

    Posted by roland ricard May 29, 09 07:22 PM
  1. where can i buy these glasses?

    Posted by mike June 14, 09 10:33 PM
  1. I cannot believe how many people keep asking (how can i get these glasses)
    When its right in front of them,maybe eye glasses would be a better fit.

    Posted by thom mcdaniel June 17, 09 05:59 PM
  1. i need to own a couple of these glasses let me know the particulars.thanks jojogunne

    Posted by jojogunne June 18, 09 09:34 PM
  1. website to order the glasses is down. Where else(local store/bars) will sell them if any?

    Posted by Craig June 19, 09 03:32 PM
  1. where can i buy them

    Posted by jd wright June 28, 09 04:55 PM
  1. you still have not answered the big question! OK, where can you order?

    Posted by Ron June 28, 09 04:57 PM
  1. I would like to purchase the Sam Adams Beer glass that is featured on the TV ad. Will you please forward me the necessary iffo to do so.
    Thanks, Richard A. Mac Donald 442 Central Ave Needham, MA 02494

    Posted by Richard A. Mac Donald June 28, 09 07:09 PM
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