Shaw's launches new format
Shaw's Supermarkets Inc. is unveiling the Massachusetts debut of a new format that is planned for all the New England chain's roughly 220 stores.
A grand "re-opening" of a remodeled store on the West Bridgewater-Brockton line is set for Friday, and shoppers will see what the chain is calling its "Premium Fresh & Healthy" format, which features a new color scheme and a greater commitment to organic foods.
The new Premium Fresh & Healthy format, which offers products that are healthful, easy to find, and easy to prepare, is "part of a total store experience that is key to keeping customers happy," the company said in a statement.
Headquartered in West Bridgewater, Shaw's is now a division of Supervalu Inc., a Minnesota food retailer.
(By Chris Reidy, Globe staff)
