Shaw's to debut new ad campaign
February 26, 2007 03:46 PM
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Shaw's Supermarkets Inc. is launching a new advertising campaign. The theme: "Crazy About Food."
The ads celebrate the role food plays in people's lives and complements the company's "fresh and healthy" strategy, said Shaw's, a West Bridgewater-based chain with about 210 stores in New England.
The campaign will employ television and radio spots, circulars, direct-mail pieces, and online ads.
The ads were developed in conjunction with Dailey & Associates, a California advertising agency.
Shaw's is part of a division of Supervalu Inc., a Minnesota food company.
(By Chris Reidy, Globe staff)
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