A Framingham company that provides location-based services for mobile applications, has created WHERE, a GPS widget for the cellphone that allows people to find events, weather forecasts, and directions targeted to their location.
The company, uLocate Communications Inc., said WHERE is now available on some Sprint phones. It provides a single page that serves as a "mobile neighborhood" on the cellphone screen, and is designed to give cellphone users more power in exploring their surroundings.
"We make it possible for content owners to quickly develop wireless applications and publish them directly onto the handset, bringing it to consumers' phones," said Walter Doyle, president and chief executive of uLocate, in a statement.
Already, content companies like the real estate data website Zillow.com, and event-listing website Eventful.com are using WHERE to make their content relevant to a mobile user who may be browsing a neighborhood or looking for something fun to do -- without having to tap in a bunch of information about their location and interests on their phone.
And start-up companies like Pubwalk.com are using it to give pubcrawlers real-time, location-based bar-hopping tips.
(By Carolyn Y. Johnson, Globe staff)
