Mass. Mutual launches new ad campaign
Massachusetts Mutual Financial Group is launching an advertising campaign today titled, "Front of the Mind."
The ads for the Springfield insurance giant were created by Mullen, a Wenham ad agency, which noted that this will be a $20 million national campaign.
MassMutual said its ads seek to help consumers move beyond just thinking about their financial future and actually take action to begin meeting their financial goals.
"We feel this campaign inspires people to take that step in a fresh way that is completely different and helps us stand apart from the crowd," MassMutual senior vice president Trish Robinson said in a statement.
The campaign's tag-line is, "We'll help you get there."
(By Chris Reidy, Globe staff)
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