Monster launches new product

Monster Worldwide Inc. launched a new recruitment media product designed to aid employers in seeking people who are not actively looking for a job.

The New York company specializes in on online employment solutions and much of its operations are located in Maynard.

Monster's new product is called Career Ad Network, and it seeks to transform job postings into targeted ads that are distributed across the Web, Monster said.

"Career Ad Network effectively reaches some of the most desirable candidates from an employer's perspective - the millions of people who are not actively looking for a new job, but would be open to exploring an opportunity if the right position presented itself," Mark Stoever, Monster Worldwide senior vice president, said in a statement.
(By Chris Reidy, Globe staff)