Yankee Candle offers global nose tour

Yankee Candle Co. today announced the launch of a new line of scented candles that promises to take a customer's nose on an olfactory world tour.

The Deerfield firm titles its latest offering the "World Fragrance Collection," which includes fragrances from "eight exotic locations around the globe."

There's Rose of Morocco, Canary Island Banana, and Brazilian Passion Fruit, not to mention a vanilla scent from Vera Cruz, Mexico, which, according to Yankee Candle, is "the city that perfumed the world."

"Consumers are looking for ways to explore the world without leaving their homes," company senior vice president Rick Ruffolo said in a statement. "Our new world collection lets them experience the authentic fragrances of exotic locations that they may not be able to visit otherwise."

Yankee Candle was recently acquired by Madison Dearborn Partners LLC, a Chicago private equity firm; when the deal was announced last year, it was valued at $1.7 billion.
(By Chris Reidy, Globe staff)