Fidelity Investments is launching a new advertising campaign built on what it calls the ‘‘sensitivities’’ people feel when talking about their finances.
The closely held Boston mutual fund giant said the campaign was inspired by research it did with couples to understand their views of financial issues.
Fidelity did not give a cost estimate for the campaign but said it will air television ads on programs such as Fox’s ‘‘American Idol’’ and ABC’s ‘‘Lost,’’ with print ads to follow.
Boston-based Arnold Worldwide was the campaign’s agency, Fidelity said.
(By Ross Kerber, Globe staff)