Aqua-Leisure hires Duffy & Shanley

Aqua-Leisure Industries Inc. has hired Duffy & Shanley Inc. to help market the launch of a new fitness line for children.

Aqua-Leisure of Avon is a manufacturer of seasonal and recreational juvenile products, including swim gear and pool games.

Duffy & Shanley of Providence describes itself synchronized marketing communications firm offering such services as advertising and public relations; it has done work for CVS and Narragansett Beer, among others.

In working with Aqua-Leisure, Duffy & Shanley said it will leverage the Aqua-Leisure brand name to raise awareness for First Fitness, a complete exercise system designed especially for children four and up.
(By Chris Reidy, Globe staff)