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Friday, 12:28 PM
From the Boston Globe Business Team

Sam Adams brews summer beers

May 3, 2007 09:57 AM Email| Comments (0)| Text size +

For lager and ale buffs, nothing quite says summer like cherry wheat beer, and to appease such discerning thirsts, the Samuel Adams brand is packaging a new assortment of dog-day favorites.

Besides Samuel Adams Cherry Wheat, the new Samuel Adams Summer Styles Variety Package includes wheat-beer variations such as Samuel Adams Summer Ale and Samuel Adams Hefeweizen, said the Boston Beer Co., which sells beer under the Samuel Adams brand name.

According to Boston Beer, wheat beer encompasses a "style traditionally enjoyed in the summertime."

"The new Summer Styles Variety Package offers a variety of full flavored craft beers that pair well with traditional seasonal cuisine such as barbecues, salads, and fresh fruit," Jim Koch, founder and brewer of Samuel Adams beers, said in a statement.

So in fine Hub dining establishments this summer, expect to hear customers saying: "Waiter! A fruit cocktail and a cherry wheat, please. On second thought, hold the fruit cocktail."
(By Chris Reidy, Globe staff)

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