updated
Friday, 12:28 PM
From the Boston Globe Business Team

EnjoyMyMedia launches beta site

June 29, 2007 08:38 AM Email| Comments (0)| Text size +

EnjoyMyMedia of Concord launched a beta website this week where consumers can control who gets Internet access to their personal digital media content.

At the moment, consumers can post content on sites such as YouTube.com, where everyone from friends to total strangers can gawk at their photos and videos.

But EnjoyMyMedia thinks there's a "huge unmet void" for consumers who only want to share their content with a tight circle of family and friends, and the company believes it has figured out a feasible way to fill that void.

With EnjoyMyMedia, consumers can share personal files such as photos, videos, and audio content in "live, private Internet channels;" to ensure privacy, the content is password protected.

According to the company, its approach is so simple that even grandparents and people not technically proficient can use it, and one result is that a consumer can personally net-cast "the big and little moments in life," but net-cast it only to a tightly controlled list of people whom he or she cares about.

The service is designed to be free, with one revenue stream coming from companies advertising on the site; later this year, EnjoyMyMedia plans to let customers opt to pay fees, in the $5 to $10 a month range, for premium levels of service.
(By Chris Reidy, Globe staff)

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